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Web3 Luxury Fashion House 9dcc Set to Debut First NFT-Linked Collection During Paris Fashion Week

This week, at Paris Fashion Week and NFT Paris, 9dcc, a prestigious Web3 fashion brand, is set to debut its inaugural full collection integrated with Ethereum NFTs in France.

Conceived by renowned crypto influencer Gmoney, 9dcc seamlessly blends top-tier fashion with blockchain innovation, offering an immersive and stylish experience that bridges the gap between fashion and technology.

“The First Crypto-Centric Luxury Brand Pioneering ‘Full Fashion Collection On-Chain’”

Incorporating near-field communication (NFC) chips linked to Ethereum NFTs, each design within the fashion house’s latest collection is poised to enhance interoperability not only within the 9dcc ecosystem but also among wearers of the brand. Gmoney’s vision for the collection transcends mere aesthetics.

“9dcc is excited to introduce its revolutionary collection of fashion and lifestyle ‘Networked Products’ during NFT Paris and Paris Fashion Week, marking an exclusive debut that seamlessly blends timeless luxury with digital innovation,” a statement from the company declares. “Conceived by the visionary mind of @gmoneyNFT, the inaugural crypto-centric luxury brand presents a groundbreaking ‘full fashion collection on-chain,’ establishing a historic milestone in the integration of haute couture with blockchain technology.”

A Timeless Collection Featuring Modern Technology

Tailored for the “crypto mob,” the latest collection showcases luxurious pieces, including timeless ball caps, plaid jackets, and trousers, designed for the crypto community and beyond.

In a February 20 interview on the Grateful Show, Gmoney emphasized the collection’s significance in reshaping the perception of crypto, countering the negative portrayal associated with figures like FTX fraudster Sam Bankman-Fried. Instead, Gmoney aims to redefine this narrative through sophisticated apparel.

Drawing inspiration from classic American gangster aesthetics, the 9dcc founder underscored the importance of highlighting the positive attributes of individuals in the crypto sphere, such as their inclination towards risk-taking and innovation.

“Crypto isn’t synonymous with SBF and Ponzis,” Gmoney asserted. “There’s a broader narrative to be explored here.”

9dcc’s Award Winning Legacy

Founded in August 2022, 9dcc derives its name from “the last four digits of the Ethereum wallet of the house, serving as the genesis for all brand manifestations.”

In late 2023, the company introduced its “Powered by 9dcc” platform, aimed at assisting brands, creators, and artists in producing top-quality products utilizing “networked products” technology.

Most recently, 9dcc was honored with the title of “Phygital Brand of the Year” at the Phygicode Impact Awards during the 2023 World Economic Forum held in Davos.

Presently, Gmoney is slated to deliver a keynote address on February 23 morning at NFT Paris, while also offering private appointments throughout fashion week.

Enthusiastic consumers will have the opportunity to purchase limited quantities of pieces from the collection in Paris this week, with the full collection available for online purchase starting this Friday.

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I want to save money. Will cryptocurrency work?

Cryptocurrency is essentially virtual money that operates in a decentralized manner, not through a bank but directly on multiple independent computers.

Every cryptocurrency has two main components: the units of digital exchange called “coins” and the network within which the exchange takes place. These units can be transferred between wallets and exchanged on exchanges. The networks in which these coins exist are called blockchains, which translates to “chains of blocks.”

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