Entering Super Bowl weekend with a wave of momentum, the NFL All Day digital collectibles brand, crafted by Dapper Labs, made significant strides. Throughout the NFL playoffs in January, the sports-themed digital collectible brand released promotional packs of NFTs, leading to numerous noteworthy sales.
Of particular mention is a non-fungible token highlighting Tom Brady, which commanded a price exceeding $40,000. Similarly, an NFT showcasing quarterback Aaron Rodgers fetched $34,000, as reported by Dapper Labs.
NFL All Day Digital Collectibles Record $10M in Sales
According to CryptoSlam, the NFL All Day digital collectibles have amassed nearly $10 million in sales since the NFL’s regular season commenced in September. However, despite this achievement, the collection has not attained the same level of success as Dapper Labs’ NBA Top Shot, which has generated hundreds of millions of dollars in monthly sales volume.
Seizing upon the hype surrounding the Super Bowl, Dapper Labs is now capitalizing on the opportunity by offering promotional drops that coincide with America’s premier sporting event. These NFTs showcase iconic moments from the careers of legendary Super Bowl-winning quarterbacks such as Joe Montana and John Elway.
Both Montana and Elway have actively participated in promotional activities for the digital collectibles, appearing in promotions posted on NFL All Day’s X account.
With the Super Bowl fast approaching and the San Francisco 49ers set to face the Kansas City Chiefs in Las Vegas, the football game and its surrounding festivities represent one of the most significant marketing opportunities in the United States each year.
Dapper Labs Avoids Term “NFT”
Dapper Labs, in collaboration with Montana and Elway, has refrained from using the term “NFT” when promoting their collections. This strategic move comes amidst a downturn in the reputation of non-fungible tokens, leading to a negative perception among certain individuals.
By enlisting sports legends to endorse its digital products minted on the Flow blockchain, Dapper Labs has secured a win for the Web3 space. Amidst the crypto downturn and the collapse of FTX, which left millions of users unable to access their funds, sports teams and players who had received funds from crypto-related organizations faced scrutiny.
In 2022, Dapper Labs forged partnerships with the National Football League and NFL Players Association to introduce NFL All Day. Notably, the market for NFTs has experienced a resurgence in recent times alongside the recovery in crypto prices.
In October, the trading volume of NFTs surged by $99 million, hitting $405 million, marking a notable rise in sales not witnessed since August.
Similarly, December 2023 saw a significant milestone in NFT sales on the Bitcoin (BTC) network, surpassing $881 million for the first time in history.
NFT transactions on the Bitcoin chain reached $881,223,753.92 last month, marking the highest monthly sales figure on record.
This impressive figure involved 111,713 buyer addresses and 98,744 seller addresses, both setting new monthly records.
Ethereum, the second-largest blockchain, fell behind with NFT sales totaling $364.79 million.
BTC-focused NFT sales outpaced those on ETH by a considerable margin, being 2.34 times greater in December.
Solana claimed the third position with approximately $325.14 million in NFT sales, marking a notable 312% increase from the previous month.