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Telegram to Launch Advertising Platform Using TON Blockchain

Telegram is set to unveil its latest feature – an advertising platform aimed at channel owners, allowing them to earn rewards in Toncoin. Pavel Durov, the CEO, revealed the upcoming launch of the Telegram Ad Platform during an announcement on Wednesday, targeting advertisers in nearly 100 countries.

Under this new platform, channel owners will be entitled to 50% of the revenue generated from ads displayed within their channels, starting from the launch in March. Durov highlighted the massive viewership of Telegram’s broadcast channels, boasting 1 trillion views monthly. However, he noted that the current monetization rate stands at a mere 10%, facilitated through Telegram Ads.

The introduction of the Telegram Ad Platform signifies a significant opportunity for channel owners to capitalize on their content effectively. This move aligns Telegram with industry giants such as YouTube and X (formerly Twitter), both of which offer revenue-sharing models for content creators.

At present, YouTube content creators receive 55% of ad revenue through the YouTube Partner Program, while X initiated its global ad revenue sharing program in July 2023, leading to substantial payouts for many creators.

Telegram to Use TON Blockchain

In his update, Telegram founder Durov emphasized that the platform would exclusively utilize the TON blockchain for ensuring swift and secure ad payments and withdrawals.

Highlighting the blockchain’s prowess, Durov referenced its achievement in October 2023 when the TON blockchain set a new record as the world’s fastest network, validated by blockchain security firm Certik. Surpassing renowned payment systems like Solana, Polygon, Visa, and MasterCard, it boasted an impressive 104,715 transactions per second.

Telegram’s decision to opt for the TON blockchain is further bolstered by its sterling reliability track record. With no documented major network disruptions to date, the TON blockchain underscores its robustness and scalability.

Durov went on to emphasize that Telegram would facilitate ad sales and revenue sharing with channel owners exclusively in Toncoin. This move, he highlighted, would foster a virtuous circle wherein content creators could either cash out their Toncoins or reinvest them to enhance and promote their channels.

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