New York, NY – April 30, 2021 – Muhammad Ali Enterprises (MAE) and philanthropy-focused blockchain platform Ethernity Chain (CCC:ERN-USD) today announced “The Muhammad Ali Collection” in partnership with Raf Grassetti, one of the foremost digital sculptors in the NFT community. The auction will begin on May 1 at noon EDT, exclusively at www.ali.com (powered by Ethernity) and a portion of the proceeds will be donated to The Muhammad Ali Center.
“We are thrilled to partner with Muhammad Ali Enterprises and Raf Grassetti on The Muhammad Ali Collection,” said Nick Rose, Founder and CEO at Ethernity Chain. “Muhammad Ali had a lifelong mission to help those in need, and our mission at Ethernity is to focus on charitable causes with our groundbreaking projects, making this partnership a natural fit.”
“Muhammad Ali inspired me in my personal and professional life as he did to most of us,” says artist Raf Grassetti. “It’s an honor and privilege to use my craft and work with new technologies to celebrate his life and create this collection to help us remember the Greatest Of All Time.”
Authentic Brands Group (ABG), a brand development, marketing, and entertainment company, owns Muhammad Ali Enterprises in partnership with Lonnie Ali as trustee of the Muhammad Ali Family Trust (MAFT).
About Muhammad Ali:
Muhammad Ali is one of the most influential athletes and humanitarians of the 20th century and has created some of the most legendary moments in sports and civil rights history. More than 50 years after he emerged as a Gold Medalist in Boxing at the 1960 Rome Olympics, Ali’s legacy extends beyond the ring and he continues to be widely recognized as one of the most celebrated and beloved icons of all time.
His incomparable work ethic, signature boxing techniques, and fearlessness towards standing up for his beliefs, all contribute to the legend that is Muhammad Ali. Among his countless awards and accolades, he was named Sports Illustrated’s “Sportsman of the Century,” GQ’s “Athlete of the Century,” a United Nations Messenger of Peace, and has received the Presidential Medal of Freedom and the Amnesty International Lifetime Achievement Award. Muhammad Ali’s legacy is celebrated across cultures and continues to inspire today’s most influential athletes, artists, musicians and humanitarians around the world.
Follow Muhammad Ali on Instagram, Facebook, and Twitter.
Images of the NFTs
About Ethernity Chain:
Ethernity Chain is a community-oriented platform that produces limited edition authenticated NFTs and trading cards created by your favorite artists and endorsed by notable figures. Built on the Ethereum Network, it aims to build the biggest A-NFT library, reward its creators and raise funds for charitable causes forever. It’s a win-win situation in which everyone benefits, from NFT collectors to charities that work with some of the most vulnerable members of society. Its unique DEFI applications allow ERN token holders to farm rare A-NFTs, Stake, Farm and vote on proposals that will amend the Ethernity Chain ecosystem. You can get exclusive NFTs by auction sales or farming ERNs and accumulate rewards that you can use to redeem collectibles. A portion of the sales proceeds goes to our charity partners.