You can check the website statistics yourself or request them from us at [email protected]
On this platform, only organic high-quality traffic
Bitcoin
$ 30,725

Luxury Fashion Brands Jil Sander, Maison Margiela Integrate Blockchain for Digital Authenticity

On Wednesday, OTB Group, the parent company overseeing renowned luxury fashion labels such as Maison Margiela and Jil Sander, unveiled plans to incorporate blockchain technology for issuing digital authenticity certificates.

Starting from the Fall/Winter 2024/2025 collections, all products under OTB’s umbrella, totaling over 1.5 million items, will receive blockchain registration and digital authentication.

As part of this initiative, OTB joins the ranks of the Aura Blockchain Consortium, a Swiss-based non-profit organization created by industry leaders like Mercedes-Benz, Prada Group, and Cartier. The consortium focuses on providing blockchain-agnostic solutions tailored for luxury brands, aiming to tackle issues surrounding authenticity and sustainability.

Stefano Rosso, a board member of the Aura Blockchain Consortium and CEO of the Marni brand, emphasized the significance of this advancement, highlighting how it enables brands to offer enhanced transparency, novel interaction channels, and a more elevated consumer experience.

Rosso further stressed the importance of embracing blockchain technology fully, integrating it seamlessly into production processes to adeptly address forthcoming legislative challenges and opportunities.

NFC Chips Enabled Fashion Brands

According to the announcement, the integration will facilitate the embedding of an NFC chip in each garment and accessory. This Near Field Communication (NFC) technology allows customers to access the digital authenticity certificate conveniently through their smartphones. The certificate provides comprehensive details about the product, including its uniqueness and origin.

OTB Group has previously utilized NFC chips, with over 1.2 million products equipped with NFC chips on the blockchain platform provided by Aura in 2022. Stefano Rosso, chairman of Maison Margiela, emphasized the significance of digital authenticity certificates as a substantial solution to challenges. “In addition,” Rosso noted in an interview with Style, “it aids in product marketing and enables us to trace its origins.”

Earlier this year, denim manufacturer Wrangler introduced NFC-chipped traceable jeans tailored for the brand’s non-fungible token (NFT) holders.

Related Posts

Leave a Reply

Confirm now and stay with our news

What we write about

I want to save money. Will cryptocurrency work?

Cryptocurrency is essentially virtual money that operates in a decentralized manner, not through a bank but directly on multiple independent computers.

Every cryptocurrency has two main components: the units of digital exchange called “coins” and the network within which the exchange takes place. These units can be transferred between wallets and exchanged on exchanges. The networks in which these coins exist are called blockchains, which translates to “chains of blocks.”

Latest Articles

More Hong Kong Brokerages Are Providing Crypto Trading Services
14.06.2024By
Holograph Protocol Faces Exploit, Hacker Mints 1 Billion Native HLG Token
14.06.2024By
Millions of Shopify Merchants Can Accept Hundreds of Cryptos as Helio Upgrades Solana Pay Plugin
14.06.2024By

Latest news

More Hong Kong Brokerages Are Providing Crypto Trading Services
14.06.2024
Holograph Protocol Faces Exploit, Hacker Mints 1 Billion Native HLG Token
14.06.2024
Millions of Shopify Merchants Can Accept Hundreds of Cryptos as Helio Upgrades Solana Pay Plugin
14.06.2024
Spot ETH ETF Approvals Slated For This Summer, SEC Chair Gary Gensler Says
14.06.2024
Spot Bitcoin ETFs Witness $226M in Outflows, Marking Third Consecutive Day of Exodus
14.06.2024
MicroStrategy Increases Its Convertible Debt Sale By Another $200 Million To Buy More Bitcoin
14.06.2024
Near Foundation Spins out Nuffle Labs and Raising $13M Funding
13.06.2024
May Sees $1B in Crypto Investments, Slightly Down from Previous Month: KuCoin
13.06.2024
MoonPay and PayPal’s Partnership Expands to EU and UK
13.06.2024
Large South Korean Retailers Shut Down NFT Operations
13.06.2024