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Luxury Brand Protocol Arianee Set to Launch New Polygon CDK-Powered Chain

Arianee, the Web3 ownership infrastructure utilized by numerous prestigious global luxury brands, has revealed its intention to introduce a new layer 2 solution built on Polygon. This move aims to capitalize on the extensive capabilities of digital product passports (DPPs) and engagement tokens on a large scale, as outlined in a press release from Polygon dated February 22nd.

Arianee Scales with Polygon: Enhanced Luxury Experiences

Arianee’s newest layer will enable its clients, including prominent brands such as Moncler, Mugler, and Audemars Piguet, to launch their own digital product passports (DPPs) and loyalty tokens.

“We have been early supporters of the Polygon ecosystem and have collaborated on the mainnet with many of our clients,” remarked Pierre-Nicolas Hurstel, CEO and Co-Founder of Arianee. “Today, our decision to develop a robust L2 appchain powered by Polygon CDK allows us to take yet another significant step towards creating blockchain-based solutions where performance, scalability, and connectivity are standard.”

An In-Depth Look at DPPs and Engagement Tokens

According to Web 3 Protocol, Digital Product Passports (DPPs) serve as a tool for gathering and disseminating product data throughout its entire lifecycle. These passports have gained significant attention in recent years for their effectiveness in monitoring sustainability practices across governments and organizations.

Most notably, the European Union (EU) has announced its intention to adopt DPPs, with regulations anticipated to be finalized in 2024 and implementation set to commence in the subsequent years.

Various use cases for this emerging technology include thwarting counterfeit products, verifying ownership, enabling traceability, and enhancing transparency between consumers and participating brands, among other applications.

As per the press release, the Arianee protocol has minted over 1.7 million DPPs and engagement tokens since its inception in 2018. According to data from Polygon’s website, tokenized rewards represent a groundbreaking approach in customer engagement and loyalty strategies, utilizing blockchain technology and tradability to enhance the appeal, dynamism, and value of rewards.

In a recent development, luxury watch brand Breitling has introduced its own NFTs for customers, aiming to provide proof of ownership and unlock access to premium services.

The Future of Branding With Polygon CDK

“We firmly believe that Polygon CDK has the capacity to transform industries well beyond the scope of crypto and finance,” stated Marc Boiron, CEO of Polygon Labs. “We’re delighted to witness Arianee, a platform engaged in real-life use cases with some of the most renowned global brands, beginning to integrate with Polygon CDK.”

Arianee and Polygon are scheduled to co-host a joint dinner to unveil their layer 2 announcement at NFT Paris on Thursday. Further updates regarding the project will be available on Polygon’s development blog.

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