Twitter co-founder and Block Head Jack Dorsey discreetly showcased Bitcoin at last night’s star-studded Super Bowl event, though many casual viewers may not have caught on.
The tech billionaire was captured in one of the stadium’s booths alongside renowned artists like Jay-Z and Beyoncé. Standing out amidst his more elaborately dressed companions, Dorsey donned a modest Nirvana-themed t-shirt, featuring the word “Satoshi” prominently displayed at the top.
Jack Dorsey, Satoshi, and Bitcoin
Satoshi Nakamoto, the pseudonymous creator of Bitcoin who disappeared from the internet in 2011, has garnered a cult-like following among enthusiasts who revere and idolize him, with some even going as far as erecting statues in his honor.
Jack Dorsey undoubtedly counts himself among these admirers. Since stepping back from his role at Twitter (now rebranded as X) in 2022, much of his professional focus has shifted to Block, his payments business, which has increasingly emphasized the development of Bitcoin network infrastructure.
Through occasional posts on X, Dorsey uses his platform to advocate for Bitcoin and projects based on it. In November, he provided financial support to OCEAN, a decentralized Bitcoin mining pool that screens Ordinals transactions.
In December, Dorsey promoted his company’s latest product, Bitkey, a Bitcoin wallet designed to streamline multi-signature Bitcoin custody.
Jay-Z, the rapper seen alongside Dorsey, has previously collaborated with the tech entrepreneur to donate 500 Bitcoin to Core developers.
Bringing Bitcoin to the Super Bowl
Dorsey’s choice to wear a Satoshi shirt didn’t go unnoticed by the Bitcoin community on X.
“Jack Dorsey wearing a Satoshi shirt sitting next to Jay-Z and Beyoncé was the real crypto Super Bowl ad,” remarked one user.
Crypto took center stage at the 2022 Super Bowl after a profitable year for the industry, featuring advertisements from prominent crypto exchanges like FTX, Coinbase, and Crypto.com.
However, the significant pullback in the crypto market in 2022, coupled with FTX’s collapse, left companies with depleted cash reserves to invest in extravagant ads and damaged their reputation among retail investors.
As of February, Google search volume for Bitcoin remains near bear market lows. Despite this, its price has swiftly rebounded to $50,000 following the introduction of several Bitcoin spot ETFs last month, providing institutions with easier access to the asset.
In previous years, several NFL players have opted to receive their salaries in crypto, including New York Giants running back Saquon Barkley and Baltimore Ravens wide receiver Odell Beckham Jr.