In a unique convergence of sports, fashion, and cryptocurrency, major crypto firm Crypto.com has joined forces with Paris Saint-Germain F.C. and Blvck Paris for an exclusive collaboration. This partnership not only introduces a highly anticipated fashion collection but also incorporates non-fungible tokens (NFTs) to provide fans with early access.
Paris Saint-Germain, a prominent soccer club, and Blvck Paris, an avant-garde fashion brand, have unveiled a distinctive collaboration that includes both physical apparel and a digital fashion drop, exclusively hosted on the Crypto.com marketplace.
The NFTs are currently available for purchase on the Crypto.com platform, featuring 1,000 NFTs priced at $50 each, with 680 packs remaining in stock at the time of the announcement. Notably, 10% of these NFTs are special edition collectibles, granting holders the privilege of redeeming a box of physical items from the collaborative fashion collection.
All NFTs are minted on the Cronos chain, a blockchain supported by Crypto.com. The release of the physical fashion items is scheduled for the upcoming week.
What is Paris Saint-Germain’s crypto strategy?
This collaboration marks another significant step in Paris Saint-Germain’s strategic entry into the cryptocurrency space, complementing their earlier initiatives such as the launch of a crypto fan token in partnership with Socios.com.
While the club has previously ventured into the realm of NFTs, distributing AI-generated posters through Crypto.com, it’s worth noting that regulatory authorities in countries like the UK have cautioned soccer clubs against the use of fan tokens and NFTs.
Kylian Mbappé, one of the star players for the club, further amplifies Paris Saint-Germain’s presence in the NFT space by serving as a brand ambassador for Sorare, an NFT fantasy soccer game. This collective engagement underscores the intersection of sports, cryptocurrency, and NFTs as a growing trend in the entertainment and fan engagement landscape.